Saudi Commission, Expo 2010
Design, production and technical operation
RED DOT DESIGN
Red dot Design Award, Best of the Best 2010
ART DIRECTORS CLUB(ADC)
Art Director´s Club Award 2011
INTERNATIONAL FORUM DESIGN
iF Communication Design Award 2011
NEW YORK FESTIVALS 2011
Bronze World Medal
Pavilion – Expo Shanghai 2010, China
An audiovisual show that surrounds the visitor in a sea of projected images on concave walls 1,600 m², the largest project surface in the world to date.
The pavilion evokes the figure of a ship, symbol of the historical commercial relationship between Saudi Arabia and China. A ramp ascends gently in a spiral shows the view and connects access to the exhibition floor, the roof-top terrace and the exit. Once on the exhibition audiovisual floor, the visitors are taken to the Kingdom of Saudi Arabia in a magical and amazing form by a multi-projection in large format “TheTreasure”, an unprecedented show that surrounds them in a sea of very beautiful images projected on the concave walls of the interior hull of the boat-pavilion, a record projection surface of 1,600 m², the largest in the world to date.