Design and production turnkey
Corporate Event – Palma de Mallorca, Spain
Santalucía, the leading insurance company for family policies, commissioned ACCIONA Producciones y Diseño (APD) for the fourth consecutive year to design, produce and support the organisation and logistics of its Annual Sales Convention under the motto “The Strength of our Group”.
The event took place at the Palma de Mallorca Conference Centre, bringing together over 1,000 people from the sales team, the corporate area and the management of the Santalucía Group.
APD was also responsible for creating the setting and the graphical identity of the event, including the logo and the claim that featured on the different supports (the stage, credentials, visitor reception counters, etc.), which were used to reinforce Santalucía’s values and the various messages of the convention. The company also designed and produced all of the audiovisual pieces and the speakers’ presentations, supporting the different content communicated at the event.
During the convention, the company reviewed the sales targets and results achieved in 2018, and analysed the main challenges and objectives for the year ahead. Those attending also enjoyed a motivational speech by renowned journalist and television presenter Antonio Lobato. At the end of the convention, the sales awards were presented in various categories.
A dinner was subsequently held at the emblematic “Pueblo Español” museum site, in the city of Palma de Mallorca. The evening was rounded off with enjoyable entertainment from comedian and actor Carlos Latre.